Originating as a web based advertising agency, Kidz Printz (A Division of Global Profiles Incorporated) was established in Canada in 1998. Faced with the disturbing statistics of missing children, the company focused on developing a fun and educational web site dedicated to promoting a safer environment for families and children.

The original Kidz Printz Child Identification Kit was designed as a promotional item to help raise awareness for the company's child safe; family web site.

Radio stations picked up on these kits and requested Kidz Printz to supply tens of thousands of kits with their corporate logo identity printed on the back to be distributed at family focused and international events. Shortly thereafter, Kidz Printz was overwhelmed with phone calls and e-mails from Corporations, Police Departments and School Boards across North America, requesting custom printed child identification kits for their own initiatives.

As a result of increased demand, Kidz Printz today produces and supplies millions of Child Identification Kits world-wide annually.